Swatch is celebrating the Year of the Snake with the launch of two new watch models, the Golden Red Bamboo and the Blue and ...

Looking for the best Swatch watches? We’ve got you covered, but first, a history lesson, because Swatch has one hell of a backstory. It only arrived in 1983 but is arguably responsible for saving the ...

All it takes is one look at an original photo ... It’s also always felt like Swatch had to cut a few corners in the design to keep the fun quartz watch affordable. As at least a few online commenters ...

Swatch contested allegations that the watches were harmful, saying they carried a message of peace and love. A few months after the seizure, the government banned all Swatch products that contain ...

In 2023 alone, Swatch sold over two million MoonSwatches en route to becoming the 13th top-selling Swiss watch brand. Pre-MoonSwatch, it wasn’t even in the top 20. All this is to say it was only a ...

In a bold and unanticipated move, Swatch and Blancpain have unveiled the rearmost addition to their Bioceramic Scuba Fifty ...

Every year is the Year of the Snake for Bulgari, as the brand is arguably best known for its Serpenti collections of ...

Swatch Group's sales and profit fell during 2024, the Swiss watchmaker said on Thursday, as improvements in the United States ...

It’s been over a year since Swatch and Blancpain welcomed a new reference to their Bioceramic Scuba Fifty Fathoms series. Back and bolder than ever, the duo has unearthed a brand new iteration in a ...