Microsoft Performance Max testing LinkedIn targeting, measurement tools
LinkedIn integration. Advertisers in six major markets (U.S., Canada, UK, Australia, France, and Germany) will be able to tap ...
18 Smart Ways To Prepare For Tomorrow’s Performance Marketing
Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.
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Creative Commitment: a new metric to predict campaign performance and counter short-term thinking
Research undertaken by James Hurman and Peter Field points to a "Creative Commitment" metric as having a strong correlation with campaign effectiveness ... The “Creative Commitment” indicator of ...