Although focus group interviews are informal, you should have a list of questions to help you direct the discussion. Start by asking whether your product or service is one the participants would buy.

And the problem isn’t just Kamala Harris or Joe Biden. In a trio of focus groups, even voters who previously backed Democrats cast the party as weak and overly focused on diversity and elites ...

What is a Focus Group? Focus groups are facilitated group discussions. They allow for shared experiences of people with similar characteristics. This is different from an interview, where the ...

Focus groups are an excellent means of data collection for business analysis. Here's a guide on how to level them up and get quicker results. We'll be in your inbox every morning Monday-Saturday ...

We would like to invite you to attend a focus group with several other asthma patients, at your GP surgery. One of our research team will introduce some topics for discussion and help everyone to join ...