The Times wanted to go online in 1996 with nytimes.com. But the domain was already owned — by a Times reporter.

We have URL patterns that group similar websites under a common structure. The purpose of URL patterns is to make websites findable for users, provide an organized structure for search engine robots ...

Beyond page URL, title, and headings, content is most influential on search engine rankings. Optimizing your content is often referred to as 'on-page SEO' or 'page optimization.' Repeat your keyword ...