Billions of people use the Internet every day, and that means it needs to be a significant part of every business’s marketing strategy. The good news is you can read all about the core digital ...

Marketing plays a key role in that goal. But, you don't have to be a marketing expert. You just need to apply marketing basics. The four pillars of marketing are product, placement, price, and ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Here are some key digital marketing basics that every millennial entrepreneur should know to foster growth and achieve success. Social media platforms are essential for engaging with customers ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

Through his company Voqado Wi-Fi, a SUBEH Enterprises LLC venture, he's helped hundreds of businesses turn basic internet access into sophisticated marketing engines. "Wi-Fi marketing is an ...