New product planning teams play a critical role ... Create behavioural-based personas for disease state education and marketing efforts for patients, caregivers, and physicians Support development ...

The written document that describes your advertising and marketing ... adapt and refine your plan in the coming months. Begin with a short description of your current product or service offering ...

If you've just added the not-so-simple task of "Marketing ... planning process. Just ask yourself: What is the most important thing you want to happen as a result of this campaign? Here are a few ...

When misalignment at the top trickles down, it can create inefficiencies, confusion and missed opportunities across the ...

The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product Innovative new products are the fuel ...

The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Join us Dec.1-2 in Boston to share best practices and discover how to navigate the New Product Planning space during these uncertain times.

Comprehensive new solutions and focus ... today announced product updates to its artificial intelligence (AI)-powered platform and cognitive planning and execution solutions that enable ...