But 58% of the people in the survey admitted they’d used a word to sound smarter, even though they didn’t know what it meant.

But it is a word that people use, even if the best example is given ... in the 1960s to describe their campaigns as “having a big impact.” (These are the same “madmen” who coined lite ...

Research suggests that using big words when they're not really necessary is a recipe for disaster, since people generally perceive authors who use simpler language as smarter. The study ...