Brands still struggle with measuring performance across retail media networks and ad types, highlighting a critical gap between spending and accountability.

So this is the world that we operate in today, and these consumers, they're heavily influenced.” Read on to find out what ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

As retail media continues to reshape the ad biz, Havas is making a play for a bigger slice of the market with its latest acquisition.

Hy-Vee launched its retail media division RedMedia in September 2023 and continues to build in its capabilities. In December, ...

Scandinavian sports retailer Stadium advances its digital marketplace with AI-driven Mirakl Ads, aiming to enhance users' ...

Criteo’s shares leapt more than 20% Wednesday morning after the company reported continued profitability growth and a strong ...

The ability to tell a story with numbers is what Jeffrey Bustos wanted to bring to Merkle after spending years at the ...

In-Store Marketplace (ISM), the retail industry's first centralized platform for digital in-store media integration, today ...

The ability to tell a story with numbers is what Bustos wanted to bring to Merkle after spending years at the Internet ...

"The retail media industry has been waiting for a solution that bridges the gap between opportunity and execution," said Brent Oakley, EVP and President of ISM. "Until now, merchants have faced ...