Price is the amount a business charges its customers for its product or service. Prices are set according to how much a customer is willing and able to pay. Customers want value for money and this ...

In other words, marketing mix can be said to be a very important marketing tool that consists of all the elements that impact ... typical marketing mix include Price, Product, Promotion and ...

Think of a marketing strategy as a ... making decisions about the different elements. Element How it influences ‘product’ How it influences ‘price’ How it influences ‘place’ How ...