Research shows that showing gamblers counter-advertising videos to expose industry tactics may help gamblers resist ...

On World Cancer Day, we reflect on how advertising has evolved from promoting harmful products to driving cancer awareness ...

Unlike other brands that release their ads days or weeks ahead of the Big Game, Novartis is waiting to unveil its commercial ...

It is that time of year again and everyone will be sitting around on the second Sunday this February, asking that perennial ...

Eli Lilly’s latest TV ad, unveiled during the Grammys on Sunday night, highlights the importance of early diagnosis for ...

To direct more attention toward the importance of regular breast cancer screenings, Novartis is taking to one of television’s ...

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...

Participants completed surveys before and after the video and again one month later, measuring their scepticism toward gambling ads, awareness of persuasive tactics and engagement with“free ...

The campaign aims to enhance awareness regarding ocular health in general, emphasising the necessity of regular eye check-ups ...

It has focused on direct response ads that are designed to prompt specific actions like app downloads or website visits, at a time when there is some weakness in brand awareness ads. That has ...

Balkan Holidays has released a debut TV advertising campaign to raise awareness of Bulgaria among UK holidaymakers. The ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.