Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

In a society that celebrates youth and fears aging, pressure to stay young runs deep In South Korea, conversations with ...

These serums and toners will give you such a radiant glow, they'll earn a permanent spot in your virtual cart.

NewJeans members Minji, Hanni, Danielle, Haerin and Hyein look to the future with new music, headlining ComplexCon Hong Kong, ...

The “BB” in BB cream can stand for a few things—beauty balm, blur balm, or blemish balm—but its effect is the same. The ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

When asked what makes someone look younger, many Koreans interviewed by The Korea Herald shared a variety ... offering everything from skincare routines and makeup tutorials to lifestyle tips ...

Do you often dream of getting radiant and healthy skin like your favourite K-drama stars? Your wish can come true if you include the right Korean face serum in your daily skincare routine. This potent ...

As always, we spoke to several skin care experts and combed through customer reviews to determine the five best Korean under-eye ... no creasing of my under-eye makeup. Worth it.

But, owing to the fact it has extended its shade range considerably (it’s now available in 40 shades as opposed to a measly ...

The South Korean sweep over Filipinos not only happens in food, pop culture and fashion, but more so in skincare.