We tried Rare Beauty's viral liquid blush from Selena Gomez's best-selling makeup line to see if it lives up to the hype. Read our honest review, with photos.

"Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup tutorials, and behind-the-scenes moments from my life and career. Expect laughs, ...

Looking for a Valentine's Day beauty gift? In this edition of Beauty Sweep, we've curated seven of the best beauty products ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

As we age, our skin and features evolve, requiring a shift in our makeup routine to maintain a youthful appearance. Here are ...

When Meghan Trainor sat in the glam chair preparing to film the music video for "All About That Base"—a 2014 single that ...

A moisturizing multi-use stick that can add a hint of color and nourishing moisture to your cheeks, this drugstore mainstay ...

Access to over 120 digital back issues while your subscription is active Issues delivered straight to your door or device ...

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

When Kate Middleton married Prince William she famously did her own makeup, and the new royal relied on this sparkly pink ...

Adore Beauty has officially launched their first-ever real-world store. So what's new about this beauty retailer?