Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

TuanChe Limited (NASDAQ: TC) ("TuanChe" or the "Company"), a leading automotive marketplace platform, today announced its plan to adopt DeepSeek's newly released R1 model as the technological ...

The Hawai‘i Visitors &Convention Bureau, a more than century-old member of Hawaii’s visitor industry, has for years shaped ...

An architect, on the other hand, addresses the big picture. They’re more strategic and visionary, looking at all the systems ...

Estée Lauder Cos. said it plans to eliminate between 5,800 to 7,000 positions in a corporate restructuring meant to return ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and ...

For many accountants, the idea of running their own practice is an attractive goal. The appeal of being your own boss, ...