Brands still struggle with measuring performance across retail media networks and ad types, highlighting a critical gap between spending and accountability.
As retail media continues to reshape the ad biz, Havas is making a play for a bigger slice of the market with its latest acquisition.
So this is the world that we operate in today, and these consumers, they're heavily influenced.” Read on to find out what ...
Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...
Criteo’s shares leapt more than 20% Wednesday morning after the company reported continued profitability growth and a strong ...
Skai, the leading omnichannel advertising platform for commerce media, and the Path to Purchase Institute (P2PI), today released The State of Retail Media 2025, an extensive, in-depth look at the ...
Live commerce is not a new concept—it has long existed as dedicated TV shopping channels. However, the trend as we know it ...
D’Decor Home Fabrics Pvt. Ltd., a manufacturer and exporter of curtains and upholstery fabrics, is planning international ...
LiveRamp, the data collaboration platform, has announced a partnership with Ocado Ads, the Retail Media Network of the online-only supermarket Ocado Retail. The ...
dunnhumby, the global leader in customer data science, has today announced a strategic partnership with Synerise, a pioneer in real-time behavioural AI predictions and automation. This partnership ...
In this Q&A, Nate Barad discusses how Algolia helps fashion brands make more informed decisions and enhance customer ...