For Diageo, whose Mexican tequila labels like Don Julio would also be at risk, a shift to cheaper products by U.S. consumers could equate to a cost of up to $600 million per year, or 3% of group ...
Key brands like Don Julio tequila and Jack Daniel's whiskey from producers like Diageo and Brown-Forman would become more expensive for U.S. and Canadian drinkers if importers hike prices to cover the ...
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