Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

“You need to be where your audience is. Step one is getting clear on who you’re trying to reach. Step two is identifying which social media platforms they’re actively using and building a presence by ...

Dig deeper: How to combine GA4 and Google Ads for powerful paid search results The audience builder is one ... While I use this extensively for analysis, it’s also incredibly useful for ads.