Why Fender is building its $599 Standard Series in Indonesia – and how its ideological shift delivers better value for players
Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...
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“I had him mix some paint there on the spot, and finally we came up with Fiesta Red!” With one decision, Fender increased the desirability —and future value — of a ...
Fender custom colors were offered for a small upcharge after a handful of customers requested their guitars in special finishes ...