When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...

A creator’s brand architecture At the heart of this trend are the creators themselves, who have transitioned from content creators to brand architects. Unlike traditional celebrities ...

The digital revolution has fundamentally changed how consumers shop and how brands compete. These changes have certainly impacted branding and brand management and how marketers build and manage their ...

This article is part of a series of articles on brand architecture in the digital age. Read more. The concept of brand architecture was developed to bring clarity to an organisation’s activities: to ...

In essence, our new brand architecture reflects the power of many in service of others.” Effective immediately, the “hubs” will operate as business lines under the Focus Partners name ...