Why Fender is building its $599 Standard Series in Indonesia – and how its ideological shift delivers better value for players
Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...
Guitar Player on MSN2d
“I had him mix some paint there on the spot, and finally we came up with Fiesta Red!” With one decision, Fender increased the desirability —and future value — of a ...
Fender custom colors were offered for a small upcharge after a handful of customers requested their guitars in special ...