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Amazon has increased its ad spending on X, which is owned by Elon Musk, more than a year after it removed many of its advertisements from the platform, according to a report. Other companies ...

For example, Temu—which launched just before Musk's acquisition in September 2022—was X's top advertiser in 2024, Sensor Tower found, "accounting for 3 percent of total US ad spend on the ...

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Christopher Sadowski Some companies have been returning to X since Musk worked his way into President Trump’s inner circle. Amazon, for instance, has been increasing its ad presence on the ...

Amazon (AMZN) is significantly increasing its ad spending on Elon Musk’s social media platform X, marking a major reversal from its earlier decision to pull back over concerns about hate speech.

X claims this boycott hurt its ability to compete with other social media platforms for ad revenue and user engagement. Since Musk took over, X has lost significant ad revenue, as many advertisers ...