As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and ...

The Hawai ‘i Visitors &Convention Bureau, a more than century-old member of Hawaii’s visitor industry, has for years shaped how visitors think of Hawaii and how residents perceive tourism. Now the ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true ...