This brow-enhancing serum regularly goes for $38 for one tube, but if you take advantage of this buy one, get one deal, it's ...

The principle of double moisturizing is pretty straightforward, so it’s little wonder that it's begun to gain traction on ...

WE all love a bargain dupe, and this one from Marks & Spencer is perfect if you love the premium look but not the price tag. A classic black bag is a must for any wardrobe, but some luxe ...

Billie Eilish recently shared her pre-concert glam routine online. One editor recreated her makeup and then did a sweaty ...

BrandSpark International and Newsweek announce the winners of the 17th annual 2025 Best New Product Awards™, America's most ...

This amazing Sephora deal won’t last! Get 67% off Rare Beauty, Glossier, Tarte, Urban Decay, Milk Makeup, Summer Fridays & ...

We sat down with two of Boots' Beauty Specialists after they left the villa and luckily they revealed what products the ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

I am asked if dupes are any good. Like most of life’s big questions, the answer is complicated. Despite the fact that it can ...

Finding the right primer for dry skin is a challenge for us all – yes, including us beauty journos (hey 👋). If you're working with a flakey complexion, you'll know how annoying it is when every ...

N ormally, I watch Nara Smith's Instagram and TikTok videos with admiration and curiosity, but it's never with the intention of re-creating them. (I wish I was someone who had the ...

Elemis to drop brand new edition of cult cleansing balm - The same formula you know and love, now a little fruitier ...