Looking at the incredible demand for the XSR 155, the Japanese brand introduced its Indiansed version, the FZ X, in June 2021 ...

Our very own Enrico has already told you how much he loves his XSR900, which is the much bigger brother to the diminutive ...

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Your browser does not support the audio element. Yamaha Motor Co announced today that it will be changing the design of its corporate logo for the first time in 27 ...

Kawasaki took fourth place with 15,460 new registrations and Yamaha managed 12,296, followed by Harley-Davidson, Triumph and Ducati. Suzuki remained in ninth place, despite an upward trend ...

I’ve had the joy of riding the Yamaha XSR900 GP for just shy of six months and I’ve really come to love it. I was worried that its reasonably modest power figures might become dull ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

There wasn’t much wrong with the old one, or any of the models before, but Yamaha have continued their tried and tested path of steady evolution with the latest version. It’s still smooth and ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...