Say hello to the Aveeno ® Baby generation—a whole new generation of little ones with perfectly nourished baby skin that can grow, change, and thrive with each new day.

Nourish your baby's hair and protect their sensitive skin with our safe baby products, made with natural ingredients to help nourish hair, soothe skin, and calm eczema.

Gentle on your baby’s sensitive skin, this nourishing baby lotion moisturizes for a full 24 hours and soothes baby’s skin from the first use. Enriched with oat flour, glycerin, and dimethicone, it …

Soothe & protect baby's delicate skin. This hypoallergenic baby body cream with coconut oil, shea butter, prebiotic oat & a gentle coconut scent deeply moisturizes sensitive skin for 24 hours.

Gently cleanse your baby's skin and hair with Aveeno Baby Wash & Shampoo. This gentle formula contains natural oat extract that cleans without drying.

Gently cleanse baby's sensitive skin & scalp. This creamy, 2-in-1 moisturizing baby body wash & shampoo is formulated with oat extract & shea butter with a gentle, naturally derived coconut scent*.

Aveeno ® moisturizing baby lotion is naturally nourishing and formulated for babies, made with natural colloidal oatmeal and dimethicone to moisturize your baby’s skin for 24 hours.

Shop baby daily care products to moisturize & help keep baby’s skin & hair soft, smooth & feeling healthier. Formulated for your baby's delicate skin.

Safe for Day 1 use, this newborn body wash cleanses while preserving moisture in baby’s skin. From the pediatrician and dermatologist-recommended brand, this mild wash is made with Prebiotic Oat & rich emollients to help support baby’s natural moisture barrier.

AVEENO ® Baby CALMING COMFORT ® Bath & Lotion Set helps soothe babies at bathtime. Both the bath and lotion are designed for baby's dry, delicate skin. The baby wash formula when combined with the warm bath, is clinically shown to comfort fussy babies with calming lavender and vanilla scents.